Here we will show you how shop operators can make bargain
customers as loyal customers as written and presented in an extension
"specifically e-commerce" from the textbook of the two Swiss
e-commerce consultant, Thomas Lang and Daniel Ebneter.
Eye on the vouchers, get
set, go!
Ever heard of Groupon platforms and similar location-based
services? And how
are bargain hunters from loyal customers? Online coupons bring customers into
the store by the means of smart phones and mobile Internet often directly and
through online contact.
Vouchers : The beginning
There is a very easy principle behind is : Vouchers - whether
for a weekend in the island resort hotel, new hair extensions or a botox
treatment can be purchased with discounts of 25%, 50% or more. Condition is that within a given period is a minimum number of
people willing to buy which is only possible if the offer is announced soon. Groupon, for example, mailed its deal to 83 million people
daily. Yes you are correct! Email is primarily used.
Social media are the other key pillar. 520,000 Likers on Facebook follow the Groupon discounts everyday
as they receive emails every single day as subscribers. On the side of that deal is a click, to make friends via
Facebook, Twitter and Google+ plus the bargain for the day. All these success stories and impressive figures must not
obscure the fact that the prosperity of the voucher is based ultimately on two
platforms efforts.
Different sites use these idea from well known shopping websites
to small businesses promoted online may it be discounts from services or
shopping such us clothing. An online custom dress shirt website http://www.shirtsmyway.com shopping offers coupon codes which you use during checkouts for discounts.
Planning and Training
But the calculation can proceed only when the bargain hunters
will become loyal customers - then of course at full price. This action would also generate much attention that also arises
in other target customers with a suction effect. Therefore,
companies need to be concerned, however, for the most part even. The platforms
live for today, tomorrow other deals are interesting, perhaps in a different
industry and with a different target audience. The
trick is therefore to carefully plan the voucher campaign and connect with
other sales activities.
Special Offers
Now with over ten million users on Foursquare, already half a
million registered merchants use these simple mechanisms for marketing and
sales. The first step is they
carefully create their own sites as venues and they claim to be called a claim
for themselves. Thus, the basis is created to turn specials.
